ABM Revealed
How to align, engage and
measure for b2b success
ON-DEMAND VIRTUAL EVENT
join us!
2 KEYNOTES | 3 CONTENT TRACKS | 13 CUSTOMER CASE STUDIES |
26 ABM EXPERTS
Join the ABM Leadership Alliance for a virtual master class featuring behind-the-scenes customer interviews and success-focused B2B marketing stories that have been curated for maximum impact! You’ll walk away from each and every session with three key takeaways and practical examples to put into action with your own marketing teams.
Agenda
B2B Talk TriggersJay Baer, NYT Best Selling Author, Internet pioneer, 7th-generation entrepreneur, founder of five, multi-million dollar companies |
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Demystifying ABM Technology: Matching the Right Tool to the Right JobEli Snyder, Technology Strategy Director, Intelligent Demand |
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ALIGN TRACK SESSIONS Alerts to Activate! ABM Success Starts with Alignment: How One Marketer Achieved it at Two Very Different Companies How to Know if Account-Based is Working (or Not) The ABM Data Layer: How Meaningful Data Connections Lead to Higher Conversion Up Close with Salesforce: Four Steps to a Successful ABM Strategy |
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ENGAGE TRACK SESSIONS Create ABM Campaigns Your Prospects How Snowflake Drives 100% Engagement How to Be Simply Irresistible with Hyper-Personalized Video for ABM Scaling with Account-Based Play Design Evolve ABM to ABE (Account-Based Engagement) |
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MEASURE TRACK SESSIONS Measuring B2B Success with Buying Groups and ABM Harnessing the Power of In-Person: How to Understand the Impact of Live Events on ABM Driving with Data: 3 ABM Lessons Learned |
Meet The Speakers
Jay Baer
Eli Snyder
John Common
Karen Steele
Ari Capogeannis
KC Lincoln
Sherrie Mersdorf
Bryn Powell
Sherri Butts
Justin Keller
Bre Gaul
Eric Martin
Matt Amundson
Tyler Lessard
Jeff Howell
Alon Waks
Chris Kneeland
Jessica Fewless
Erica Short
Heidi Bullock
Pat Oldenburg
Cassandra Jowett
Melissa Alonso
Marne Reed
Jenn Kloc
John Hurley
Shari Johnston
Kevin Baldacci
Andrew Gaffney
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