ABM Revealed
How to align, engage and
measure for b2b success

ON-DEMAND VIRTUAL EVENT

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2 KEYNOTES | 3 CONTENT TRACKS | 13 CUSTOMER CASE STUDIES |
26 ABM EXPERTS

Join the ABM Leadership Alliance for a virtual master class featuring behind-the-scenes customer interviews and success-focused B2B marketing stories that have been curated for maximum impact! You’ll walk away from each and every session with three key takeaways and practical examples to put into action with your own marketing teams.

Agenda

B2B Talk Triggers

Jay Baer, NYT Best Selling Author, Internet pioneer, 7th-generation entrepreneur, founder of five, multi-million dollar companies
We start the day with hall of fame speaker, Jay Baer, sharing his practical tips to distill and communicate your message from his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth–yes, the one with the alpacas on the cover and all five stars on Amazon.

Demystifying ABM Technology: Matching the Right Tool to the Right Job

Eli Snyder, Technology Strategy Director, Intelligent Demand
John Common, Founder & CEO, Intelligent Demand
ABM is the master trend within B2B that is focusing and reorganizing the landscape of strategy, practice and technology. It’s no surprise that the industry is filled with bluster, noise, and vendors who can sound like they’re all saying the same thing. Meanwhile, revenue leaders have to make tough choices with their toolsets and budgets. Intelligent Demand’s John Common and Eli Snyder will offer guidance for a clear and strategic way to assess where you are in your ABM journey, what your true needs for tools are, and how to apply those tools to create successful ABM programs that drive revenue impact.


ALIGN TRACK SESSIONS
Learn from the trenches how to align sales, marketing and CS to gain synergies and success.

Alerts to Activate!
Featuring Heidi Bullock, Engagio and Patrick Oldenburg, ServiceMax

ABM Success Starts with Alignment: How One Marketer Achieved it at Two Very Different Companies
Featuring Jessica Fewless, Demandbase and Erica Short, Infor

How to Know if Account-Based is Working (or Not)
Featuring Eric Martin, SalesLoft and Matt Amudson, Everstring

The ABM Data Layer: How Meaningful Data Connections Lead to Higher Conversion
Featuring Karen Steele, LeanData and Ari Capogeannis, Sage Intacct

Up Close with Salesforce: Four Steps to a Successful ABM Strategy
Featuring Kevin Baldacci, Salesforce and Andrew Gaffney, Demand Gen Report

ENGAGE TRACK SESSIONS
Explore strategies and tactics to increase engagement across accounts from content to video to social and more.

Create ABM Campaigns Your Prospects
(and your boss) Rave About
Featuring Marne Reed, PFL and Jenn Kloc, Jellyvision

How Snowflake Drives 100% Engagement
Featuring Justin Keller, Sigstr and Bre Gaul, Snowflake

How to Be Simply Irresistible with Hyper-Personalized Video for ABM
Featuring Tyler Lessard, Vidyard and Jeff Howell, Alayacare

Scaling with Account-Based Play Design
Featuring John Hurley, Radius and Shari Johnston, Winning by Design

Evolve ABM to ABE (Account-Based Engagement)
Featuring Bryn Powell, ON24 and Sherri Butts, G3 Communications
 

MEASURE TRACK SESSIONS
Discover standards and best practices for data, technology and metrics.

Measuring B2B Success with Buying Groups and ABM
Featuring KC Lincoln, InsightSquared and Sherrie Mersdorf, Evariant

Harnessing the Power of In-Person: How to Understand the Impact of Live Events on ABM
Featuring Alon Waks, Bizzabo and Chris Kneeland, Cult Gathering

Driving with Data: 3 ABM Lessons Learned
Featuring Cassandra Jowett, PathFactory and Melissa Alonso, Qlik

Meet The Speakers

Jay Baer

NYT Best Selling Author

Eli Snyder

Technology Strategy Director, Intelligent Demand

John Common

Founder & CEO, Intelligent Demand

Karen Steele

CMO, LeanData

Ari Capogeannis

Director of Growth Marketing & Analytics, Sage Intacct

KC Lincoln

Head of Marketing, InsightSquared

Sherrie Mersdorf

VP of Marketing, Evariant

Bryn Powell

Director, Demand Generation, ON24

Sherri Butts

Marketing Manager, G3 Communications

Justin Keller

VP of Marketing, Sigstr

Bre Gaul

ABM Manager, Snowflake

Eric Martin

Sr. Director Demand Generation, SalesLoft

Matt Amundson

VP of Marketing, Everstring

Tyler Lessard

VP of Marketing, Vidyard

Jeff Howell

Director of Growth, Alayacare

Alon Waks

VP of Marketing, Bizzabo

Chris Kneeland

Co-Founder & CEO, Cult Collective

Jessica Fewless

VP ABM Strategy, Demandbase

Erica Short

Marketing Director, Infor

Heidi Bullock

CMO, Engagio

Pat Oldenburg

VP Marketing Demand and Operations, ServiceMax

Cassandra Jowett

Director of Integrated Marketing, PathFactory

Melissa Alonso

Director, Global Strategic Account Marketing, Qlik

Marne Reed

Chief Evangelist, PFL

Jenn Kloc

Senior Marketing Manager, Jellyvision

John Hurley

Sr. Director Product Marketing, Radius

Shari Johnston

Partner, Winning by Design

Kevin Baldacci

Senior Product Marketing Manager, Salesforce

Andrew Gaffney

President, Founder and Editorial Director, Demand Gen Report

Presented By

Meet The Sponsors