6 Common Issues Encountered When Scaling an ABM Strategy


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Over the past few years, Account-Based Marketing (ABM) has quickly become the primary B2B go-to-market strategy. Marketers have been implementing ABM best practices, trying new strategies and experiencing a lot of success. But as companies try to scale their ABM strategies, manual processes that work in the pilot phase aren’t sustainable any longer. Good news is, there’s technology out there to help!

The ABM Leadership Alliance unites industry-leading technology partners to educate and guide B2B marketers about how to develop and deploy an ABM strategy leveraging technology.

In this webinar, Patrice Greene, President and Co-founder of Inverta, hosts a panel of ABM experts to discuss the 6 common issues marketers run into and how you can overcome them through a mix of strategy and technology.

Six common issues:

  • Assigning attribution for opportunities is causing issues with Sales or within Marketing
  • Selecting and managing a target account list is manual and cumbersome
  • Understanding which website experiences are most effective for target accounts
  • Deciding which content to deliver to targets to move them through the buyer’s journey
  • Identifying and connecting with the buying committee at target accounts
  • Enabling the sales team to follow up on marketing programs

Meet The Speakers

Jessica Fewless

Shari Johnston

Elle Woulfe

Dave Rigotti

Stephanie Robotham

Sandra Freeman

Patrice Greene