In this webinar, chiefmartec.com Editor Scott Brinker, will explain why they added the ABM category now and what this means for B2B Marketing. Scott will then host a panel Q&A with B2B marketing experts from the ABM Leadership Alliance to answer your questions about how to scale an ABM strategy through technology. Get answers to all your tech stack questions, such as:

• What are the must-have technologies for my marketing stack?
• How do I leverage our current technologies?
• What type of marketing data is necessary to drive my ABM strategy?