Metrics and Insights Behind the ABM Revolution

On-Demand Webinar

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As B2B marketers, it’s easy to get excited about the latest trends in our space. But when it comes to making strategic changes or big technology purchases, you need some cold, hard facts to inform your decisions. That’s why the ABM Leadership Alliance is excited to release its latest industry research. It captures insights and critical data points from real marketers who are using Account-Based Marketing (ABM). This research proves that ABM is not just a trend but rather a key strategy for B2B marketers to succeed in 2017. Join Craig Rosenberg, Chief Analyst, TOPO and Jessica Fewless, Sr. Director Partner and Field Marketing, Demandbase to learn first-hand how ABM is:

  • Outperforming traditional marketing
  • Growing lifetime value of customers
  • Driving positive organizational change
  • Increasing value and results over time

Meet The Speakers

Jessica Fewless

Craig Rosenberg