ABM in Motion

virtual workshops

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ABM can move the needle to drive results, and has proven to be a strong GTM strategy.

But many marketers still find themselves asking: what are the programs that truly generate pipeline and engagement? What are the steps to implement these quickly and effectively? What does success actually look like in real-time?

It’s time to pull back the curtain and dig into the tactical details that not only work but are easy to put into motion.

Hosted by the ABM Leadership Alliance, this on-demand virtual event features 10 engaging workshops and 8 immersive product tours to show you how real-world teams execute ABM efforts successfully. These sessions will provide you with specific examples and tactics that you can apply right away to your own ABM strategy. It’s time to put your ABM into motion.


KeynoteScott Stratten - The Age of Disruption: Everything Has Changed and Nothing is Different.

Workshops 1Building An ABX Digital Strategy Aligned With The Buyer’s Journey — Demandbase
Create Amazing Online Experiences with Conversational ABM — Drift
Supercharging Your ABM Strategy with Video — Vidyard
Unlocking ABM At Scale With Content Intelligence — PathFactory
Using ABM for Executive Engagement: Five Keys to C-Suite Success — ITSMA

Workshops 2Achieving ABM Success: Orchestrating Account-Centric Alignment Across Your Revenue Team — LeanData
Attention Economy, Meet Hybrid Experience — PFL
From Paper to Practice: Optimize Your ABM Strategy — Unreal Digital Group
Moving from Persona to Person: How You Can Maximize Your ABM Campaigns with Buyer-Level Insights — Netline
5 Ways to Personalize Digital Content Experiences — ON24

Product ToursCrafting a Hybrid Experience with PFL
Create Experiences Your VIP Buyers Will Love with Drift
NetLine Exploration: A Marketer’s Mission to Content-Powered ABM Lead Gen Success
ON24: Creating immersive live digital experiences (we're hosting this summit!)
Optimizing Your Account-Based Motions with LeanData
PathFactory - The Intelligent Content Platform
Standout + Deliver More with Vidyard
Winning in Today’s Evolving B2B Landscape with One Comprehensive ABX Platform

Meet The Speakers

Scott Stratten

Jennifer Hughes

Charm Bianchini

Val Hamilton

Cassandra Jowett

Rob Leavitt

Albert Li

Nick Runyon

Gina Miller

Alex Star

David Fortino

Mark Bornstein

Samantha Patterson

Joshua Perk

Tom Masatto

Lisa Zhang

Jordan Veiga

Eric Pelcman