This 7th Annual Benchmark Study, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with Account-Based Marketing.
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The Resourceful Marketer’s Cookbook: Quick and Easy Growth Recipes To Achieve More With Less
Working in B2B marketing can be a lot like cooking. Cooks have hungry mouths to feed and need to do it fast. And like in B2B marketing, requests keep coming even when the pantry is running low on ingredients. Watch this on-demand masterclass of recipes that will satisfy demand and inspire improvisation.
Elevating ABM: Building Blocks for Long-Term Growth
Elevating ABM: Building Blocks for Long-Term Success is the sixth annual ABM benchmark report from ITSMA and the ABM Leadership Alliance it explores both the current state of ABM and the priorities for longer term success. Download now to learn more!