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Rethinking ABM: Outperforming the Market in the World of AI

This 7th Annual Benchmark Study, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with Account-Based Marketing.

ABM in the World of AI: Priorities for 2024

Watch this on-demand webinar with an all-star group of panelists for a first look at the 7th annual ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance.

[Case Studies] ABM Excellence Awards

The 2023 ABM Excellence Awards guide will provide you with invaluable insights and practical tips to elevate your own ABM approach and drive extraordinary outcomes.

[eBook] The Resourceful Marketer’s Cookbook

In this new eBook from the ABM Leadership Alliance, we’re created a cookbook of recipes to help you rise to the challenge and satisfy the hunger for demand.

The Resourceful Marketer’s Cookbook: Quick and Easy Growth Recipes To Achieve More With Less

Working in B2B marketing can be a lot like cooking. Cooks have hungry mouths to feed and need to do it fast. And like in B2B marketing, requests keep coming even when the pantry is running low on ingredients. Watch this on-demand masterclass of recipes that will satisfy demand and inspire improvisation.

Elevating ABM: Building Blocks for Long-Term Growth

Elevating ABM: Building Blocks for Long-Term Success is the sixth annual ABM benchmark report from ITSMA and the ABM Leadership Alliance it explores both the current state of ABM and the priorities for longer term success. Download now to learn more!

Doubling Down on Account-Based Growth: Winning Strategies for 2023 and Beyond

Watch this on-demand session with Rob Leavitt and a stellar panel of ABMLA all-stars from Cloudflare, ON24 and PFL for a first look at the 6th annual ITSMA and ABMLA ABM benchmark study.

MarketingProfs

MarketingProfs helps individuals, small teams, and large organizations alike execute marketing campaigns that drive business results.

Revenue R&D: Why B2B Companies Need to Innovate On Their Revenue Engine

Join Chris Walker, CEO and Founder of Refine Labs, to learn how winning companies are running Revenue R&D.

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