Believe the Hype:
How to Win with ABM


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If you’re wondering whether Account-Based Marketing (ABM) is just last year’s buzzword or if it’s here to stay, believe the hype! New market research—the 2nd Annual ITSMA-ABM Leadership Alliance Benchmark Study—documents how ABM is fast becoming a mainstay of B2B marketing, and how the value it provides continues to grow.

Join leaders from ITSMA and the ABM Leadership Alliance as they review the highlights from this year’s research including:

  • 45% of respondents achieved more than double the ROI from ABM programs compared with other types of marketing
  • Almost 50% of respondents had been practicing ABM for over a year
  • 46% of respondents are leveraging more than one type of ABM
  • Leading companies are increasingly implementing ABM for both new logo acquisition and expansion within existing accounts

Meet The Speakers

Jessica Fewless

Rob Leavitt