Optimizing ABM Impact
Planning for 2018 and Beyond


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The ABM Leadership Alliance and ITSMA have joined forces to bring you actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.

Get access to interactive discussions, best practices and real-world examples featuring a stellar line up of ABM practitioners from industry leaders including SAP, Microsoft, CA Technologies, Brightcove, MongoDB and more.




Discover new strategies and tactics to optimize your ABM programs

Gain insights and understand trends from the latest ABM-industry research

Hear practical experiences and advice from ABM innovators and practitioners


Dave Munn, ITSMA
Optimizing Your Investments in ABM
Jessica Fewless, Demandbase
Rob Leavitt, ITSMA
Designing and Managing Campaigns
Mat Rider, MongoDB
Scott Sober, Teradata
Broadening and Deepening Your Program
Amy Craven, SAP
Selecting and Segmenting Target Accounts
Rudy Dillenseger, Microsoft
Measuring and Communicating ABM Success
Erica Short, CA Technologies
Tim Howell, CA Technologies
Leveraging Personalization to Get Results
Chris Bondhus, Brightcove, Inc.
Rose Morabito, Brightcove, Inc.
Partnering with Sales
Amy Holtzman, Splash
Wrap-Up/Q&A & Closing

Meet The Speakers

Amy Craven

Erica Short

Rob Leavitt

Chris Bondhus

Rose Morabito

Amy Holtzman

Mat Rider

Scott Sobers

Rudy Dillenseger

Jessica Fewless

Presented By

Meet The Sponsors