Optimizing ABM Impact
Planning for 2018 and Beyond
ON-DEMAND WEBINAR
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ACTIONABLE INSIGHTS TO OPTIMIZE IMPACT
The ABM Leadership Alliance and ITSMA have joined forces to bring you actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
Get access to interactive discussions, best practices and real-world examples featuring a stellar line up of ABM practitioners from industry leaders including SAP, Microsoft, CA Technologies, Brightcove, MongoDB and more.
Takeaways
Discover new strategies and tactics to optimize your ABM programs
Gain insights and understand trends from the latest ABM-industry research
Hear practical experiences and advice from ABM innovators and practitioners
Agenda
| Welcome Dave Munn, ITSMA |
| Optimizing Your Investments in ABM Jessica Fewless, Demandbase Rob Leavitt, ITSMA |
| Designing and Managing Campaigns Mat Rider, MongoDB Scott Sober, Teradata |
| Broadening and Deepening Your Program Amy Craven, SAP |
| Selecting and Segmenting Target Accounts Rudy Dillenseger, Microsoft |
| Measuring and Communicating ABM Success Erica Short, CA Technologies Tim Howell, CA Technologies |
| Leveraging Personalization to Get Results Chris Bondhus, Brightcove, Inc. Rose Morabito, Brightcove, Inc. |
| Partnering with Sales Amy Holtzman, Splash |
| Wrap-Up/Q&A & Closing |
Meet The Speakers
Amy Craven
Erica Short
Rob Leavitt
Chris Bondhus
Rose Morabito
Amy Holtzman
Mat Rider
Scott Sobers
Rudy Dillenseger
Jessica Fewless
Presented By
Meet The Sponsors
