Why B2B Companies Need to Innovate On Their Revenue Engine
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ABOUT THE EVENT
Manufacturing revenue is a science.
Companies can innovate on how they manufacture revenue just like they innovate on their product & technology. SaaS companies spend 23% of revenue on Product R&D to keep up with technological advancements, but $0 on Revenue R&D to innovate and improve how they manufacture revenue.
Join Chris Walker, CEO and Founder of Refine Labs, to learn how winning companies are running Revenue R&D just like they run Product R&D – to launch new revenue programs into market, introduce innovation in the customer experience, increase market share, and build a sustainable competitive advantage.