ABM LEADERSHIP ALLIANCE
RESOURCE CENTER

THOUGHT LEADERSHIP, INSIGHTS, AND EDUCATION PURPOSE-BUILT FOR B2B MARKETERS

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Rethinking ABM: Outperforming the Market in the World of AI

This 7th Annual Benchmark Study, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with Account-Based Marketing.

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[Case Studies] ABM Excellence Awards

The 2023 ABM Excellence Awards guide will provide you with invaluable insights and practical tips to elevate your own ABM approach and drive extraordinary outcomes.

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[eBook] The Resourceful Marketer’s Cookbook

In this new eBook from the ABM Leadership Alliance, we’re created a cookbook of recipes to help you rise to the challenge and satisfy the hunger for demand.

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Elevating ABM: Building Blocks for Long-Term Growth

Elevating ABM: Building Blocks for Long-Term Success is the sixth annual ABM benchmark report from ITSMA and the ABM Leadership Alliance it explores both the current state of ABM and the priorities for longer term success. Download now to learn more!

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Embedding ABM: 2021 ABM Benchmark Study

This 5th Annual Benchmark Study, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with Account-Based Marketing.

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The First Ever Visual Guidebook to Advanced ABM

In this first-ever visual guidebook, the ABM Leadership Alliance brings all the advanced ABM strategies that you typically only happen upon by chance into one place where you can peruse, adopt, and practice.

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Rethinking ABM for the Next Opportunity: 2020 ABM Benchmark Study

This 4th Annual Benchmark Study, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with Account-Based Marketing.

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Moving to ABM Maturity Benchmark Report

This 3rd Annual Benchmark Study, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with Account-Based Marketing.

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Raising the Game with ABM

This 2nd Annual Benchmark Study, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with Account-Based Marketing.

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7 Best Practices to Optimize Account-Based Marketing

This guide offers seven best practices to help marketers refine their own Account-Based Marketing programs.

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Growth with Three Types of ABM

The 2017 ABM Benchmark Study by the ABM Leadership Alliance and ITSMA explores the latest data and insight on how B2B companies are implementing and planning the three types of ABM.

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Solving Six Common Use Cases with ABM Technology

Understand six common use cases marketers solve with Account-Based Marketing technology.

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Building an Account-Based Marketing Technology Stack

With over 3,700 marketing technology companies, there’s tremendous opportunity to create and customize the right combination for your needs.

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ABM: State of the Market

As B2B marketers, we all know how easy it is to get excited about the latest trends in our space. Download this report and learn how new practitioners and ABM veterans alike are deriving real, measurable success from their ABM strategies.