Episode 7

Qlik It: Aligning ABM with Customer Marketing

Featuring Colleen Goldblatt, Qlik and Melissa Alonso, Qlik

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Right now, your company needs a three-fold focus with your existing customers:

  • Are they happy?
  • Are they nurtured?
  • Are they feeling the love?

With that in mind, how can you align ABM with customer marketing to feed into demand generation activities as well? In this episode of The ABM Podcast, Melissa Alonso, Director, Global Account Based Marketing at Qlik, and Colleen Goldblatt, Senior Manager, Global Strategic Marketing at Qlik, talk with Chrstine about how to align ABM with customer marketing.

Christine, Melissa, and Colleen discuss:

  • How to make data insightful and actionable
  • What the Qlik Infusion Program is
  • Where marketing and ABM align operationally
  • The places the data is leading us in ABM

The ABM Podcast is co-hosted by Christine Farrier and Brandon Redlinger of the ABM Leadership Alliance. Never miss an episode by subscribing to the show on Apple Podcasts, Spotify, or wherever you listen to podcasts.