Embedding ABM:
Next Steps for Market Leadership

2021 ABM Benchmark Study

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Through the last two years of pandemic-based disruption, B2B marketers have put even more emphasis on Account-Based Marketing (ABM) as a critical strategy to drive business growth.

Embedding ABM: Next Steps for Market Leadership, the fifth annual ABM benchmark study from ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results.

As ABM increasingly becomes business as usual, this essential study provides critical insight into the current state of play with ABM, what’s working for the most effective programs, and the investment priorities required to maximize business impact in 2022.