ABOUT THE EVENT

Has generative AI changed everything? It’s hard to imagine the future of ABM without AI at the center. Yet, we’re only at the beginning of this story. While the objectives for ABM won’t change, the context has been radically altered. We still need to figure out the best ways to select the right accounts, collaborate with sales, and build meaningful connections with customers and prospects.

Join Rob Leavitt and an all-star group of panelists for a first look at the 7th annual ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance.

We’ll shed light on the early uses of generative AI in ABM and share the latest insights on ABM strategies, budgets, staffing, and metrics. We’ll also explore top tools and tactics for ABM, and – most important – what high performers do differently than the rest.

Join us for novel ideas, inspiration, and practical recommendations for accelerating ABM impact in 2024 and beyond.