Moving to ABM Maturity

2019 ABM Benchmark Study

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Beginning in 2017, the ABM Leadership Alliance and ITSMA have provided essential data and insight on ABM strategies, practices, and results with annual benchmark studies of early-stage and more mature programs.

The 2019 Benchmark Report addresses critical program challenges, tools and technologies in common usage and reveals what more mature programs do differently than those in early development. These findings will help inform decisions for 2020 and provide guidance on how to best expand current ABM programs and invest to optimize ABM impact.

Based on responses from 196 B2B Marketing and Sales professional representing 181 unique companies, readers of the report will find guidance for success organized around five key pillars:

  • Practice patience
  • Strengthen sales alignment
  • Invest in insight
  • Master multichannel
  • Build a blended strategy

Interested in learning more? Watch our webinar featuring report reactions and perspectives from:

  • Craig Rones, VP of Marketing, NTT DATA
  • Evan Liang, CEO, LeanData
  • Peter Isaacson, CMO, Demandbase
  • Rob Leavitt, SVP Consulting, ITSMA
  • Rachel Reynolds, Director, ABM, Flexential