Getting ABM Right
and Getting Ready
for What's Next


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Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. That means it’s not just the next big thing: it’s here and it’s transforming marketing from the ground up.

Each of the members of this star-studded panel has their own way of getting it right. Join us for a discussion, hosted by Rob Leavitt, Senior Vice President of ITSMA, of what works in ABM, what doesn’t, and what’s going to change everything in the coming year.

Meet The Speakers

Christine Farrier

Rob Leavitt

Sandra Freeman

KC Lincoln

Elle Woulfe

Marne Reed

Justin Keller

John Hurley

Marcy Dobozy