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Successful ABM campaigns aren’t easy. They rely on the right data and targeting. Given the high investment around these campaigns, it’s also essential to be ultra precise with your strategy personas. Automation presents another challenge because you want to take personalization to the next level.

Still, one 100-year-old company just pulled off an ABM campaign with remarkable results.

In this episode of The ABM Podcast, Rachael McBrearty, chief customer officer at LeanData, joins Brandon as co-host. They talk with Karin Holmgren, senior manager, global marketing operations, and Vina Goberdhan, demand generation senior manager, global e-commerce at Pitney Bowes.

Rachel, Brandon, and their guests discuss:

The campaign and its overarching strategy

How Pitney Bowes executed its campaign

The power of secret shopping

Risks and rewards of strategic one-on-one campaigns

The ABM Podcast is co-hosted by Christine Farrier and Brandon Redlinger of the ABM Leadership Alliance. Never miss an episode by subscribing to the show on Apple Podcasts, Spotify, or wherever you listen to podcasts.