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Just five months ago, no pandemic had shut us down. You could still shake hands with friends and shop without a mask on. You could also do marketing and sales the same way you’d been doing them for the past eight years.

Then COVID happened.

For the first three-and-a-half months of the pandemic, your company probably found itself in the stabilization phase, just doing emergency management. Now, however, it’s time to move into reinvention.

In this episode of The ABM Podcast, Craig Rosenberg, co-founder and chief analyst at TOPO,
talks about stabilizing, reinventing, and growing your business during the pandemic.

Brandon and Craig discuss:

What Craig and his merry band of analysts are seeing in the market right now
Why COVID-19 is giving many businesses a much-needed chance to reinvent themselves
The two weird, paradoxical things happening in ABM
Where Craig sees the future of ABM and B2B marketing going

The ABM Podcast is co-hosted by Christine Farrier and Brandon Redlinger of the ABM Leadership Alliance. Never miss an episode by subscribing to the show on Apple Podcasts, Spotify, or wherever you listen to podcasts.