How ABM Can Transform Your Marketing
Featuring David Fortino, NetLine, and Jeff Haws, MessageGears
MessageGears, a customer marketing platform, launched out of the Georgia Tech incubator in Atlanta in 2010. The company has grown extremely fast and now employs 50 people.
In the early days, MessageGears took a spray-and-pray approach to marketing. About three years ago, however, they started to get strategic and develop an ABM approach.
Jeff, David, and Christine discuss:
- How MessageGears got started
- The ways ABM ties into a content strategy
- How content syndication can help identify new personas
- What content syndication looks like going forward
The ABM Podcast is co-hosted by Christine Farrier and Brandon Redlinger of the ABM Leadership Alliance. Never miss an episode by subscribing to the show on Apple Podcasts, Spotify, or wherever you listen to podcasts.