Introducing the
ABM Leadership Alliance
The Need for an Alliance
With a mission to establish the benchmark for Account-Based GTM excellence, the Alliance equips forward-thinking companies with the knowledge, tools, and peer network needed to drive meaningful business outcomes. This Leadership Alliance delivers expert-curated research, modernized frameworks, and peer-driven insights to help enterprises implement and scale successful account-based strategies.
Demandbase
Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform.
ForgeX
ForgeX is a next-generation research and advisory firm helping B2B companies modernize their Account-Based GTM and AI strategies. ForgeX spends their time conducting rigorous primary research, benchmarking performance, and advising GTM teams on how to win with precision, speed and scale.
Iron Horse
Iron Horse creates growth for the companies that are driving innovation. We are dataheads, creative thinkers, and demand gen experts with a collective passion for connecting the dots between marketing efforts and results. Our expert teams combine in-depth knowledge of the Demandbase platform with our strategic ABM expertise to help you create and optimize audience-centric journeys that lead to results.
NetLine
NetLine empowers B2B marketers to scale revenue via an all-in-one buyer engagement platform that delivers unparalleled buyer-level intent data and lead generation capabilities. NetLine also operates the largest B2B content-centric lead generation platform offering content syndication, lead generation, account-based marketing, lead management, and more.
Interested in Becoming an Alliance Partner?
The ABM Leadership Alliance is more than a resource; it’s a partnership that equips you with the clarity to act, the confidence to execute, and the connections to thrive. Take the next step to transform your GTM strategy, unlock proven frameworks, access the best minds in account-based GTM, and drive real business outcomes.