eBooks
Discover the Latest ABM Insights from Industry Experts.
7 Best Practices to Optimize Account-Based Marketing
This guide offers seven best practices to help marketers refine their own Account-Based Marketing programs.
ABM Excellence Awards Guide
The 2023 ABM Excellence Awards guide will provide you with invaluable insights and practical tips to elevate your own ABM approach and drive extraordinary outcomes.
The Resourceful Marketer’s Cookbook:
In this new eBook from the ABM Leadership Alliance, we’re created a cookbook of recipes to help you rise to the challenge and satisfy the hunger for demand.
The First Ever Visual Guidebook to Advanced ABM
In this first-ever visual guidebook, the ABM Leadership Alliance brings all the advanced ABM strategies that you typically only happen upon by chance into one place where you can peruse, adopt, and practice.
Raising the Game with ABM 2018 ABM Benchmark Study
This 2nd Annual Benchmark Study, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with Account-Based Marketing.
Growth with Three Types of ABM
The 2017 ABM Benchmark Study by the ABM Leadership Alliance and ITSMA explores the latest data and insight on how B2B companies are implementing and planning the three types of ABM.
Solving Six Common Use Cases with ABM Technology
Understand six common use cases marketers solve with Account-Based Marketing technology.
Building an Account-Based Marketing Technology Stack
With over 3,700 marketing technology companies, there’s tremendous opportunity to create and customize the right combination for your needs.