Account-Based Readiness Assessment Tool

Evaluate your account-based readiness across five critical dimensions, and discover the ABM deployment model best suited to your goals.

This assessment tool helps organizations evaluate their readiness for Account-Based Marketing (ABM) and identify the deployment model(s) best suited to their go-to-market strategy. Built on ForgeX research and models, it guides you through a structured assessment of capabilities, alignment, and operational fit. The result is a clear roadmap that connects readiness to action, and sets the foundation for successful ABM execution.

With this assessment, organizations can:

• Assess your organization’s ABM readiness across five critical dimensions
• Isolate which ABM deployment model aligns with your current state and goals
• Translate readiness insights into an actionable roadmap for program success