Account-Based Marketing (ABM) technology has become a hot topic these days, primarily because B2B marketers have moved past the basics of ABM and are looking for ways to improve upon their processes and scale their strategy.

Download this eBook, written by the ABM Leadership Alliance, to understand six of the most common issues marketers face including:

• Assigning attribution in an account-based world
• Building and managing the right target account list
• Personalizing the website experience
• Moving visitors through the buyer’s journey with content
• Reaching and engaging the right stakeholders
• Arming sales with insights to follow up on marketing programs