Research Reports
Discover the Latest ABM Insights from Industry Experts.
Modernized ABM Deployment Models
Introducing Enterprise ABM, Growth ABM and Deal-Based ABM.
ABM Success Blueprint: A Workbook for Aligning Teams
A Refreshed, Joint Workbook from Demandbase & Gong to Align Teams and Drive Revenue Growth
The AI+ABM Inflection Point
This report provides a focused analysis of how AI is currently being used to support Account-Based Go-to-Market (GTM) programs, and where adoption is headed in the next 6 to 12 months.
Rethinking ABM for the Next Opportunity
This 4th Annual Benchmark Study, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with Account-Based Marketing.
Rethinking ABM: Outperforming the Market in the World of AI
This 7th Annual Benchmark Study, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with Account-Based Marketing.
Elevating ABM: Building Blocks for Long-Term Growth
Elevating ABM: Building Blocks for Long-Term Success is the sixth annual ABM benchmark report from ITSMA and the ABM Leadership Alliance it explores both the current state of ABM and the priorities for longer term success. Download now to learn more!
Embedding ABM: 2021 ABM Benchmark Study
See the results of the 2021 ABM benchmark study from ITSMA and the ABM Leadership Alliance.
Moving to ABM Maturity Benchmark Report
This 3rd Annual Benchmark Study, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with Account-Based Marketing.
ABM: State of the Market
As B2B marketers, we all know how easy it is to get excited about the latest trends in our space. Download this report and learn how new practitioners and ABM veterans alike are deriving real, measurable success from their ABM strategies.