With Demandbase and ForgeX as Founding Members, the Community Delivers Research, Frameworks, and Peer Insights to Drive Scalable GTM Success

San Francisco, Calif. — Aug. 5, 2025 — Marking a bold return to the B2B marketing landscape, the ABM Leadership Alliance (ABMLA) reemerges with a renewed mission: to equip modern revenue teams with the tools, insights, and community needed to thrive in today’s complex, account-centric environment. At a time when traditional demand gen tactics are falling short, ABMLA offers a focused path forward, shaped by real-world experience, collective intelligence, and a deep commitment to cross-functional alignment.

Today’s revenue environment is defined by longer sales cycles, larger buying groups, and rising pressure for precision, causing teams to rethink how they engage their most valuable accounts. ABMLA is stepping in to bring together practitioners, technology partners, and revenue leaders to share what actually works in the field. By combining proven frameworks with fresh, peer-driven insights, ABMLA empowers teams to move from fragmented efforts to coordinated, high-impact programs.

“Marketing is evolving faster than ever, and ABM is no longer optional if you want to win high-value accounts. But keeping pace with that evolution is tough. That’s why Iron Horse is so excited to join the ABM Leadership Alliance—a trusted community where marketers can learn, grow, and put real fuel behind their ABM success,” said Ellen Smoley, Director of Growth Marketing, Iron Horse and ABMLA Alliance Partner.

ABMLA recognizes that real GTM success demands collaboration across marketing, sales, customer success, and operations. Its content and experiences are specifically designed to serve the entire revenue organization:

• Marketing teams gain access to advanced targeting and personalization strategies.
• Sales teams learn how to use buying group insights to drive deal velocity.
• RevOps leaders are equipped with measurement models and tech integration strategies.
• Executive leaders receive frameworks for cultural alignment and strategic execution.

“Success today demands precision and alignment. Gone are the days of casting wide nets and hoping for the best. The secret is community. It’s not just networking; it’s accelerating your path to results by sharing strategies that are tested and proven. Which is why I am so excited to see the power of community shine with today’s launch of the ABM Leadership Alliance in partnership with ForgeX, Iron Horse, and NetLine.” said Alicia Hale, SVP, Growth Marketing, Demandbase.

ABMLA provides research grounded in real-world data from hundreds of companies, delivering insights that drive measurable results. Members gain practical guidance from experienced peers, including lessons learned from both wins and missteps. With support from leading technology partners like Demandbase, ForgeX, NetLine and Iron Horse, the Alliance offers the tools and expertise needed to build and scale effective B2B GTM programs. Read ABMLA’s latest research, The Modernized ABM Deployment Models Report.

About ABMLA
The ABM Leadership Alliance (ABMLA) is a strategic thought leadership and community dedicated to advancing the practice of Account-Based Go-to-Market. Built for the entire revenue organization, ABMLA delivers expert-curated research, modernized frameworks, peer-driven insights, a community forum and events to help enterprises implement and scale successful account-based strategies. With a mission to establish the benchmark for Account-Based GTM excellence, the Alliance equips forward-thinking companies with the knowledge, tools, and peer network needed to drive meaningful business outcomes. Join the community at abmleadershipalliance.com.