Christine Farrier
Sr. Director, Partner and Channel Marketing, Demandbase
Christine Farrier is the Senior Director of Partner Marketing at Demandbase. In this role, she brings together substantive marketing, communications and entrepreneurial expertise primarily focused in the investment banking and technology industries. Prior to joining Demandbase, Christine held marketing leadership roles with IHS Markit and Imagine Software and successfully exited from her arts and culture startup.

ABM Now Issue #5: The Dizzying Rewards of Direct Mail Marketing

Nov 24, 2020

Limeade and PFL explain the advantages of account-based marketing directly to people’s home offices

ABM Now Issue #4: Expanding Output on a Reduced Budget

Nov 11, 2020

Shutterstock and Demandbase on downsizing ABM without sacrificing outcomes, and the partner marketing lift.

ABM Now Issue #3: Enter the Age of the Webinar

Nov 3, 2020

ON24 on Whispering Over the Din and a Reminder That Buyers Aren’t Dumb

ABM Now Issue #2: The Attention-Deficit Disaster

Oct 14, 2020

SalesLoft and 3C Software on cultivating consistency and why impersonal outreach is turtles all the way down

New Series: Say Hello to #ABMnow

Sep 16, 2020

Long live ABM! Check out our new series #ABMnow which explores how the pandemic changed everything—and some things for the better.

ABM Now Issue #1: Agility Never Goes Out of Style

Sep 16, 2020

Glint and LeanData on rolling with the punches and why the best tactic—knowing your buyer—is timeless and practically free

2020 ABM Leadership Alliance Expands Membership and Launches Virtual Summit

Jun 8, 2020

The ABM Leadership Alliance, the leading consortium of Account-Based Marketing (ABM) technology vendors, has announced the expansion of the membership program and the launch of the ABM Leadership Alliance Virtual Summit, taking place on June 17th.