Cassandra Jowett
Senior Director, Marketing, Pathfactory
With a background in journalism and a decade of experience in early- and growth-stage startup marketing, I am a rare hybrid multimedia journalist, editor and marketer with experience in both traditional and digital media and marketing. I specialize in producing and promoting a wide variety of high-quality content that engages audiences, builds brands, establishes categories, and drives revenue.

ABM Now Issue #8: Giving Up the Gate

Feb 17, 2021

In this interview, we hear from Zsuzsanna Blau, Senior Manager of Global Enterprise Campaigns at Nokia, and Cassandra Jowett, Senior Director of Marketing at PathFactory, as they discuss creating positive customer experiences

How to Create Personalized Content Journeys

Sep 30, 2019

How do you scale hand-curated content? Learn how Melissa Alonso of Qlik used data to make their journey feel more personal to their top accounts.