Cassandra Jowett
Senior Director, Marketing, Pathfactory
With a background in journalism and a decade of experience in early- and growth-stage startup marketing, I am a rare hybrid multimedia journalist, editor and marketer with experience in both traditional and digital media and marketing. I specialize in producing and promoting a wide variety of high-quality content that engages audiences, builds brands, establishes categories, and drives revenue.

How to Create Personalized Content Journeys

Sep 30, 2019

How do you scale hand-curated content? Learn how Melissa Alonso of Qlik used data to make their journey feel more personal to their top accounts.