Author
Uzair Dada
Founder and CEO, Iron Horse
Uzair Dada is Founder and CEO of Iron Horse. Over the last 25 years, Uzair has built Iron Horse from a startup to an award-winning growth marketing agency helping global brands build scalable integrated marketing programs. His areas of expertise include building and executing B2B and Developer Marketing programs focused on emerging technology areas like AI, Big Data, IoT, game development and developer tools.
Why ABM Programs Fail — and How to Fix Them
Discover the top three reasons ABM programs fall short—from ad tech misconceptions to fractured funnels—and learn how to build sustainable success.
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