Author
KC Lincoln
Head of Marketing, InsightSquared
KC brings 20 years of experience in building, leading, and scaling high-performing marketing teams at growing software companies. KC has spoken at Marketo’s Marketing Nation Summit, HubSpot’s INBOUND Conference, SXSW, MarketingProfs B2B Forum, and MarketingSherpa’s Lead Gen Summit.
To Generate Pristine Data, Lock Down Your Buying Group
If salespeople select buying groups, it can wreak havoc on your data. Clean things up by measuring demand units and adjusting based on sales feedback.
Join the Community
You don’t have to build your ABM program alone. Access a network of ABM peers to exchange ideas, validate strategies, gain early visibility into emerging trends, and participate in exclusive events.