Author
John Common
CEO | Founder, Intelligent Demand
John Common is Intelligent Demand’s CEO and Founder. He has spent more than 20 years working at the intersection of growth strategy, technology, marketing, sales, and customer success in a variety of executive roles. His entire career has been focused on creating measurable revenue growth—both from inside the org and outside, as a trusted agency partner.
How to ensure ABM pilot success
Nothing breaks through to prospects like a personalized gift. Direct mail earns near 100% open rates, but there’s a secret to getting replies.
Join the Community
You don’t have to build your ABM program alone. Access a network of ABM peers to exchange ideas, validate strategies, gain early visibility into emerging trends, and participate in exclusive events.