Jessica Fewless

Author

Jessica Fewless

Revenue marketing practitioner and thought leader | Head of Marketing & Partnerships, Inverta

A multi-channel marketer with 20+ years of experience in B2B Marketing and Sales, with an emphasis on Account-Based Marketing. With companies large and small, she has focused on Demand Generation, Field, Customer and Partner Marketing and how all of those functions can help acquire and retain customers in concert with their Sales counterparts.

Metrics and Insights Behind the ABM Revolution: Long Awaited Q&A

January 24, 2017

Metrics and Insights Behind the ABM Revolution: Long Awaited Q&A

Four questions (and their answers) from the ABM research webinar.

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