Author
Elle Woulfe
SVP Global Marketing, PathFactory
Elle is a performance marketing leader and veteran of the MarTech industry with expertise in Revenue Marketing and marketing operations. She has a track record of implementing high-impact marketing transformation strategies and building best-in-class performance marketing teams for B2B tech companies.
How To Personalize The ABM Content Experience At Scale
PathFactory's Elle Woulfe shares secrets to personalizing the ABM content experience at scale.
Going All In On ABM: 18 Months of Agile Account-Based Marketing
A five step approach to agile Account-Based Marketing (ABM) with PathFactory's Elle Woulfe.
The ABCs Of ABM: How We Built A Successful Foundation For Account-Based Marketing
Planning to launch or optimize ABM in 2018? LookBookHQ's Elle Woulfe reminds you to consider the ABCs of ABM first.
The New Metrics For ABM: Finding Your Best Buyers Among Your Target Accounts
LookbookHQ's Elle Woulfe shares the key to measuring customer intent.
ABM Content Delivery: 3 Changes You Need to Make
LookBookHQ's VP of Marketing, Elle Woulfe shares the three changes marketers need to make to deliver effective ABM content.
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