Cassandra Jowett

Author

Cassandra Jowett

Senior Director, Marketing, Pathfactory

With a background in journalism and a decade of experience in early- and growth-stage startup marketing, I am a rare hybrid multimedia journalist, editor and marketer with experience in both traditional and digital media and marketing. I specialize in producing and promoting a wide variety of high-quality content that engages audiences, builds brands, establishes categories, and drives revenue.

ABM Now Issue #8

February 17, 2021

ABM Now Issue #8

In this interview, we hear from Zsuzsanna Blau, Senior Manager of Global Enterprise Campaigns at Nokia, and Cassandra Jowett, Senior Director of Marketing at PathFactory, as they discuss creating positive customer experiences

How to Create Personalized Content Journeys

September 30, 2019

How to Create Personalized Content Journeys

Nothing breaks through to prospects like a personalized gift. Direct mail earns near 100% open rates, but there’s a secret to getting replies.

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