Author
Senior Marketing Manager of Global Programs, ON24
Bryn Powell is the Senior Marketing Manager of Global Programs at ON24. A long-time expert in marketing to marketers, Bryn leads ABM and expansion marketing strategy for ON24. In this role, Bryn drives the company’s global demand center for strategic accounts, scaling U.S.-based programs across the world. She began her time at ON24 managing webinar campaigns, giving her front-line insights into the way ON24 impacts pipeline and revenue, and making her a verified Webinerd. Prior to joining ON24, Bryn ran marketing campaigns, including webinars, at Athena Health. Bryn holds a B.S. from Babson College and is happy to have traded New England winters for San Francisco summers.
ON24's Bryn Powell offers five considerations for how to put your audience at the center of your ABM strategy.
You don’t have to build your ABM program alone. Access a network of ABM peers to exchange ideas, validate strategies, gain early visibility into emerging trends, and participate in exclusive events.