Author
Brandon Redlinger
Fractional VP of Marketing, Co-Founder, The Forge
I'm a B2B marketing leader specializing in product marketing, demand generation, growth marketing, and account-based marketing. I'm passionate about the intersection between technology and psychology, especially as it applies to growing businesses. I relish the opportunity to always learn and grow from the opportunities that present themselves and the people in our presence.
ABM Now Issue #6
Learn how content syndication helps account-based marketing (ABM) navigate complex buyer journeys and reach new audiences.
ABM Now Issue #4
Shutterstock and Demandbase on downsizing ABM without sacrificing outcomes, and the partner marketing lift.
Characteristics of Successful ABM Leaders and How to Hire the Right One For Your Org
Engagio's Brandon Redlinger explores what it takes and what to look for when hiring a great Account-Based Marketing (ABM) leader.
Here’s The Key Metric For ABM
Engagio's Brandon Redlinger shares how marketers must go beyond the MQL to see lasting success.
How to Use Intent Data in ABM to Find the Perfect Target Accounts
Engagio's Brandon Redlinger uncovers the power of Intent Data and how that plays into your ABM strategy.
3 Big Lessons from the Frontlines of Account-Based Marketing
Engagio's Brandon Redlinger shares three ABM lessons he's learned.
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