ABM LEADERSHIP ALLIANCE
PFL
ABOUT
PFL delivers authentic human experiences by orchestrating impactful direct mail in an ecosystem fueled by data. We bring the measurement, personalization, and predictability we expect from digital to direct mail. We amplify growth for businesses, and we have a proven track record of doing this for some of the biggest brands in the world.
The Hybrid Experience Platform integrates with your current systems and listens for intent signals, or behavioral data, to influence the timing and content for your most effective channel…direct mail.
The Hybrid Experience Platform is the most effective solution in the market and includes everything required for integrated, orchestrated, and impactful experiences.
- Integrated – HX Platform seamlessly works with the systems already in place used to engage prospects and customers.
- Orchestrated – We automate the sending of personalized, timely direct mail experiences.
- Impactful – Relevant direct mail experiences demand attention, increase affinity, and amplify growth.
For more information, visit PFL.com.
Resources
5 Ways CMOs Can Transform Marketing
If there’s a mantra for the digital age, it’s automate, automate, automate. To be sure, the ability to use computers to handle various tasks is often transformative. It slashes costs, boosts speed, and improves productivity—thus making a business more competitive.
Bringing Direct Mail into the Digital Age
Direct mail has been an effective tool for marketers across industries since the dawn of, well, mail. In fact, research shows that more than half of consumers want direct mail from brands that interest them. What’s more, 70 percent of them say these physical engagements are more personal than online interactions. Now it’s time for direct mail to realize its full potential in the digital age.
Building Brand Affinity: How to Remain Competitive in the B2B Sales Landscape
As buyers seek more nuanced customer experiences and emotional connections with brands that transcend traditional marketing practices, building brand affinity in the bustling—and crowded—business-to-business (B2B) sales landscape has become increasingly complex.