Virtual Optimizing ABM Impact 2018
ON-DEMAND WEBINAR
Welcome
Dave Munn
President and CEO, ITSMA
President and CEO, ITSMA
Optimizing Your Investments in ABM
Jessica Fewless, Demandbase
VP of ABM Strategy & Field Marketing, Demandbase
VP of ABM Strategy & Field Marketing, Demandbase
Rob Leavitt
Sr. VP, ITSMA
Sr. VP, ITSMA
Designing and Managing Campaigns
Mat Rider
Global Director of Digital & Social Media Marketing, MongoDB
Global Director of Digital & Social Media Marketing, MongoDB
Scott Sober
VP, ABM and Content Marketing, ITSMA
VP, ABM and Content Marketing, ITSMA
Broadening and Deepening Your Program
Amy Craven
Team Lead, ABM Program Office, NA Marketing, SAP
Team Lead, ABM Program Office, NA Marketing, SAP
Selecting and Segmenting Target Accounts
Rudy Dillenseger
Director of Account Based Engagement, Microsoft
Director of Account Based Engagement, Microsoft
Measuring and Communicating ABM Success
Erica Short
Global Account-Based Marketing Manager, CA Technologies
Global Account-Based Marketing Manager, CA Technologies
Tim Howell
Principal, Field Marketing, CA Technologies
Principal, Field Marketing, CA Technologies
Leveraging Personalization to Get Results
Chris Bondhus
Senior Director, Demand Generation, Brightcove, Inc.
Senior Director, Demand Generation, Brightcove, Inc.
Rose Morabito
Digital Campaign Manager, Brightcove, Inc.
Digital Campaign Manager, Brightcove, Inc.
Partnering with Sales
Amy Holtzman
VP of Marketing, Splash
VP of Marketing, Splash