Privacy Notice

Effective Date: July 31, 2025

This Privacy Notice describes how the ABM Leadership Alliance (“ABMLA”, “we”, “us”, or “our”) collects, uses, shares, and protects your personal information when you interact with us online, through events, or through our marketing communications.

1. Who We Are

ABMLA is a strategic thought leadership and community dedicated to advancing the practice of Account-Based Go-to-Market. Built for the entire revenue organization, ABMLA delivers expert-curated research, modernized frameworks, peer-driven insights, a community forum and events to help enterprises implement and scale successful account-based strategies.

2. Information We Collect

We collect the following categories of personal information:

– Directly from you: Contact details (name, email, phone), job-related information (title, employer), preferences, registration data for events, and feedback;
– From your device/browser: IP address, browser type, geographic location, usage patterns, and cookies;
– From members and third parties: Company and demographic details, lead information, CRM and campaign performance data, and enriched data insights; and
– Social and online engagement: Content you share or interact with on our digital platforms.

We do not intentionally collect sensitive personal data (e.g., health or financial information).

3. How We Use Your Information

We use your personal information for:
– Managing event registrations and participation, including sharing personal information with event sponsors;
– Sending, and allowing ABMLA members to send, follow-up communications and marketing content;
– Personalizing your experience across devices and channels;
– Conducting data analytics to improve campaign performance;
– Supporting business operations, compliance, and member reporting; and
– Targeting or retargeting advertising based on your engagement.

4. Cookies and Tracking

We and our partners use cookies, tags, beacons, and similar technologies to:
— Assist you in navigating our website.

–  Assist you in registering for our events and webinars.

– Analyze trends and website usage.
– Measure campaign performance.
– Deliver personalized ads and experiences.

For more details, see the ABMLA Cookie Policy. 

You can adjust cookie preferences via your browser or our privacy center.

We do not respond to browser “Do Not Track” signals, but we honor Global Privacy Control (GPC) signals where required by applicable law.

5. How We Share Information

We may share personal data:
– With ABMLA members for marketing and lead generation purposes.
– With service providers (e.g., email, CRM, analytics) who work on our behalf and need access to personal information to perform their work for us.
– With third-party platforms to enable targeted advertising and analytics.
– In compliance with laws or upon request from public authorities.
– In business transfers, such as mergers or acquisitions.
– With your consent, where applicable.

Each ABMLA member may combine shared data with their own datasets in accordance with this Privacy Notice and their respective privacy policies.

6. Legal Basis for Processing

We process your information based on:
– Consent, where required by law.
– Legitimate interests, such as business development and event execution.
– Contractual necessity, when fulfilling obligations tied to participation.
– Legal compliance, where disclosure or recordkeeping is required.

7. Your Rights

Depending on your location, you may have rights to:
– Access, correct, or delete your personal information.
– Withdraw consent or opt-out of direct marketing.
– Object to or restrict processing.
– Request data portability (EU/UK/EEA).
– File a complaint with a supervisory authority.

To exercise these rights, please contact us through this privacy rights request form. California residents may call 1-866-777-5530 to exercise their privacy rights instead of using the privacy rights request form.

8. Data Transfers

We may transfer your information to countries outside your own. In such cases, we use an appropriate data transfer mechanism as required by applicable laws.

9. Data Retention

We retain personal data only for as long as needed to:
– Fulfill the purposes outlined above.
– Comply with legal and reporting obligations.
– Enforce agreements or resolve disputes.

10. Security

Demandbase takes reasonable organizational and technical measures to protect personal information. Unfortunately, the transmission of information via the internet is not always secure. Although we do our best to protect personal information, we cannot guarantee its security.

11. Children’s Privacy

Our activities are not directed to individuals under age 16, and we do not knowingly collect information from children under 16. If we become aware that data about anyone under age 16 has been collected without proper consent, we will delete it.

12. Contact Us

If you would like to exercise your privacy rights, please use this privacy rights request form. If you have questions about our privacy practices you may write to us at:

ABM Leadership Alliance
℅ Demandbase, Inc.
Attn: Privacy
222 2nd Street, 24th Floor
San Francisco, CA 94107
privacy@demandbase.com

13. Changes

When we change this Privacy Notice, the updated terms will be available on this page and effective as of the date posted. We encourage you to periodically review this page for the latest information on our privacy practices. Past versions of the notice will be available here.