Growth with Three Types of ABM

How Companies are Leveraging ABM for Maximum Business Impact

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The 2017 ABM Benchmark Study by the ABM Leadership Alliance and ITSMA explores the latest data and insight on how B2B companies are implementing and planning the three types of ABM that have emerged in recent years: one-to-one, one-to-few, and one-to-many.

Download this report to understand current practices, plans, and challenges in such areas as:

  • Strategic objectives and approaches
  • Investment and staffing
  • Collaboration with sales
  • Tools and technology
  • Campaign tactics and program challenges