ABM LEADERSHIP ALLIANCE
PathFactory
ABOUT
Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers.
PathFactory was recently recognized by Deloitte as one of North America’s Technology Fast 500 and Canada’s Technology Fast 50 companies. It was also named 2019 Cool Vendor in Technology Marketing by Gartner and the Top-Rated Award Winner in Content Marketing Software by TrustRadius for 2019 and 2020.
For more information, visit pathfactory.com.
Resources
How Path Factory Works
We build AI-driven content journeys based on real content consumption data.
Next-Level Lead Nurture Building Manual for B2B Marketers
Building an effective B2B lead nurture program in 2021 means playing by a whole new set of rules. Here's what you need to know to get started.
Forrester Report: The Birth Of The B2B Consumer
You and your buyers have probably had this experience, too. After all, they are B2C consumers living in an increasingly on-demand world. Some were even born into it. According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025.