Author
Enterprise marketer | Higher Education Marketing, Adobe
I build and execute marketing strategy to generate and accelerate pipeline for enterprise sales teams. I'm a big proponent of account-based strategy and love partnering with sales to deliver measurable value across start-ups and enterprises alike. I'm also a content marketing nerd and enjoy defining go-to-market strategy for new and emerging products.
Vignesh Subramanyan from Radius outlines the 6-step process to launch successful ABM initiatives.
You don’t have to build your ABM program alone. Access a network of ABM peers to exchange ideas, validate strategies, gain early visibility into emerging trends, and participate in exclusive events.