Author

Chris Vandermarel

Director of Demand Generation, PathFactory

In his role, Chris is often called upon to “go deep” in the marketing tech stack to help solve the tough real-world challenges that sales and marketing professionals face every day. If you’re the kind of marketer who obsesses over A/B tests, loves digging into the data to prove hypotheses, and believes that no idea is too “out there” to try (at least once), Chris is your new BFF.