Author
Helana Zhang
Senior Manager, Demand Generation, Optimizely
Experienced demand generation and account-based marketing leader with 12+ years of B2B marketing experience and a proven track record of developing innovative pipeline generating campaigns and programs.
Adding Personalization and Experimentation into your ABM Strategy
Optimizely's Helana Zhang looks at adding personalization and experimentation into your ABM strategy.
Three Steps to Personalization
Optimizely's Helana Zhang takes us through a three step process to boost your personalization efforts.
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