2020 ABM Leadership Alliance Expands

The ABM Leadership Alliance, the leading consortium of Account-Based Marketing (ABM) technology vendors, has announced the expansion of the membership program and the launch of the ABM Leadership Alliance Virtual Summit, taking place on June 17th. Today’s announcement reinforces the belief that together, partners help empower B2B marketers to drive growth through ABM.

Membership Expansion

The ABM Leadership Alliance is pleased to welcome two new partners to the organization, Netline, and Opensense. The new additions join the ABM industry’s most robust partner ecosystem and the most complete collective of complementary solutions:

• Bizzabo, the leading event success platform for in-person, virtual, and hybrid events
• Demandbase, the leading end-to-end account-based marketing (ABM) platform
• Engagio, the leading account-based engagement platform
• LeanData, the leading revenue operations platform
• NetLine, the largest B2B buyer engagement platform for content-centric lead generation
• ON24, the B2B digital experience network
• Opensense, an enterprise-grade email signature management platform
• PathFactory, the intelligent content platform
• PFL, the premier orchestrated direct mail marketing platform
• SalesLoft, the leading sales engagement platform
• Vidyard, the online video platform for marketers

The ABM Leadership Alliance Virtual Summit

The future no longer looks like the past. Not since the global recession of 2008, have we seen we’ve seen such a dramatic break between the old and the new, However, the COVID-19 pandemic that has changed how people physically interact, it’s time for fresh thinking. And it’s time for inclusive and collaborative thinking. In any circumstance, it is incumbent upon industry-leading organizations to come together and collaborate to move their respective industries forward.

On June 17, the ABM Leadership Alliance will host a one-day virtual summit called The New Normal: Evolving ABM Strategies for B2B’s Biggest Challenges. There, speakers like Rob Leavitt, SVP, ITSMA, Andrew Gaffney, Publisher, Demand Gen Report, Jessica Krieger, Account Based Marketing Lead, Refinitiv and Emily Luehrs, Account-Based Marketing Lead at GitLab will share how they are doubling down on evolving account-based approaches in the face of unprecedented economic disruption, among countless other challenges. For instance, the end of ad-targeting through third-party browser cookies means marketers are having to rethink how to reach their key audiences through ad-targeting channels. The new patchwork of privacy regulations stretching across the globe means transparency is no longer a value proposition, but a legal requirement. And the shifting economic climate promises to strain the bonds of kinship between marketers and their sales colleagues.

But here’s the good news. (Yes, there is good news.) The apparent chaos all around us is exposing which marketing programs were well-run before the great change, and which ones weren’t, and it’s forcing everyone to improve. Some of the best advice for marketing in bad times is the same advice as marketing in good times: Target carefully, measure what matters, don’t just copy competitors, and have an offering that people actually want so that marketing requires half the effort. There’s always been a contingent of rockstars who have known this. They were successful before, and they’re successful now. They’re not only surviving but thriving. At The New Normal, you’ll hear from them and all their secrets.

At the same time, we’re curious to know from our members—how are you experiencing the present time? What challenges are you running into? What forced productivity tricks are you adopting now that you can carry with you when things finally revert to normal? Tell us on Twitter

We hope you’ll join us—both in the journey of helping the ABM Leadership Alliance achieve its vision of a world where ABM is simple, satisfying, second nature, and leading in this crisis and what may be our new normal.