Author

Kelly (Gardiner) Holzrichter

B2B Marketing Leader, Science Exchange

I started my career working for companies such as Oracle, Adobe, McKesson, and Castlight Health to drive relationship marketing, campaign management, and integrated marketing efforts to maximize demand generation. I joined Demandbase in 2015 and started an account-based marketing program to develop integrated marketing campaigns targeting specific accounts, receiving the 2017 Davey Award. In my current role as marketing director for Science Exchange, I create the strategy and plan for product and company messaging/positioning, content strategy, design, website, and demand gen.