Author
Christine Farrier
Director, Channel & Partner Marketing, Demandbase
Christine Farrier brings together over a dozen years of marketing, communications and entrepreneurial expertise primarily focused in the investment banking and marketing technology industries.
ABM Now Issue #5
Limeade and PFL explain the advantages of account-based marketing directly to people’s home offices
ABM Now Issue #4
Shutterstock and Demandbase on downsizing ABM without sacrificing outcomes, and the partner marketing lift.
ABM Now Issue #3
ON24 on Whispering Over the Din and a Reminder That Buyers Aren’t Dumb
ABM Now Issue #2
SalesLoft and 3C Software on cultivating consistency and why impersonal outreach is turtles all the way down.
ABM Now Issue #1
Glint and LeanData on rolling with the punches and why the best tactic—knowing your buyer—is timeless and practically free
New Series: Say Hello to #ABMnow
Now is the time for marketers to make those real personal connections and bulletproof cases for why they matter—directly to the accounts that matter, on the channels that matter.
Join the Community
You don’t have to build your ABM program alone. Access a network of ABM peers to exchange ideas, validate strategies, gain early visibility into emerging trends, and participate in exclusive events.