Author
Alon Waks
CMO | Interim CMO, Late stage tech & scaleups
Upmarket GTM - that's what I focus on. Customer-focused marketing, operations and go-to-market executive leader. Strong background in driving value-based B2B solutions from concept to marketability. Proven record of delivering end to end messaging, demand generation, market introduction and expansion. marketing strategy, vertical solutions and inbound/outbound product marketing.
Why events are your highest-payback channel
If salespeople select buying groups, it can wreak havoc on your data. Clean things up by measuring demand units and adjusting based on sales feedback.
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You don’t have to build your ABM program alone. Access a network of ABM peers to exchange ideas, validate strategies, gain early visibility into emerging trends, and participate in exclusive events.