ABM in Motion
virtual workshops
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ABOUT THE EVENT
ABM can move the needle to drive results, and has proven to be a strong GTM strategy.
But many marketers still find themselves asking: what are the programs that truly generate pipeline and engagement? What are the steps to implement these quickly and effectively? What does success actually look like in real-time?
It’s time to pull back the curtain and dig into the tactical details that not only work but are easy to put into motion.
Hosted by the ABM Leadership Alliance, this on-demand virtual event features 10 engaging workshops and 8 immersive product tours to show you how real-world teams execute ABM efforts successfully. These sessions will provide you with specific examples and tactics that you can apply right away to your own ABM strategy. It’s time to put your ABM into motion.
Agenda
| Keynote | Scott Stratten - The Age of Disruption: Everything Has Changed and Nothing is Different. | |
| Workshops 1 | Building An ABX Digital Strategy Aligned With The Buyer’s Journey — Demandbase | |
| Create Amazing Online Experiences with Conversational ABM — Drift | ||
| Supercharging Your ABM Strategy with Video — Vidyard | ||
| Unlocking ABM At Scale With Content Intelligence — PathFactory | ||
| Using ABM for Executive Engagement: Five Keys to C-Suite Success — ITSMA | ||
| Workshops 2 | Achieving ABM Success: Orchestrating Account-Centric Alignment Across Your Revenue Team — LeanData | |
| Attention Economy, Meet Hybrid Experience — PFL | ||
| From Paper to Practice: Optimize Your ABM Strategy — Unreal Digital Group | ||
| Moving from Persona to Person: How You Can Maximize Your ABM Campaigns with Buyer-Level Insights — Netline | ||
| 5 Ways to Personalize Digital Content Experiences — ON24 | ||
| Product Tours | Crafting a Hybrid Experience with PFL | |
| Create Experiences Your VIP Buyers Will Love with Drift | ||
| NetLine Exploration: A Marketer’s Mission to Content-Powered ABM Lead Gen Success | ||
| ON24: Creating immersive live digital experiences (we're hosting this summit!) | ||
| Optimizing Your Account-Based Motions with LeanData | ||
| PathFactory - The Intelligent Content Platform | ||
| Standout + Deliver More with Vidyard | ||
| Winning in Today’s Evolving B2B Landscape with One Comprehensive ABX Platform |