Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. That means it’s not just the next big thing: it’s here and it’s transforming marketing from the ground up.

Each of the members of this star-studded panel has their own way of getting it right. Join us for a discussion, hosted by Rob Leavitt, Senior Vice President of ITSMA, of what works in ABM, what doesn’t, and what’s going to change everything in the coming year.